OUGD404 - Colour Theory Publication - Initial Ideas

OUGD404 - Colour Theory Publication - Initial Ideas

After being briefed on the next project - to create a publication documenting research and visual experimentation on 3 or more of Itten and Albers' colour theories, here are some of my initial thoughts, ideas and colour theories I would be interested in researching:

·        How can colour effect how text is presented?

·        How can you make people perceive colour differently?

·        Can I create vibrating boundaries in real life with complementary colours?

·        Can I use simultaneous contrast to either make 1 colour look like 2, or 2 colours look the same?

Complementary Contrast - 2 colours that diametrically oppose each other on the colour wheel. When displayed next to each other they create a vibrating boundary and when combined they create a chromatic grey. For every hue, the sum of every other hue in the spectrum is the complimentary colour of that hue.

Simultaneous Contrast - When looking at any given hue, the eye simultaneously requires its complimentary hue and generates it as a sensation in the eye of the beholder. Therefore this colour theory looks at how one particular hue interacts with others.

Contrast of Hue - Contrast of hue is a visual representation of undiluted colours at their most intense luminosity. 3 clearly different hues are required and the most extreme instances are when red, yellow and blue are used because they have the biggest difference in hue, however other hues can be used such as green, orange and violet - the tertiary colours.

Contrast of Extension - Contrast of extension refers to the relative areas of 2 or more colours. Usually used with complimentary colours, values such as brilliance are taken into account to scale area and brilliance in direct proportion with each other and create a harmonious interaction between the two colours.