Steve Hockett Studio Visit


His workshop very much ran parallel to these principles, utilising quick image making techniques such as sketching a logo and passing it along to the next person, who would then copy the sketched logo and not the original. This produced funny results as well known brand identities slowly deteriorated as they were passed round a group and lining up these sketches consecutively further visualised this idea. These sketches were then used not create more refined pieces of design like zines or posters.
The whole experience was not only fun to do, but imparted a lot of wisdom about design process and image making. I learnt that simple ideas paired with quick processes can result in really interesting work which can be a lot more engaging and personal than sitting on the computer for hours designing something.
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