OUGD406 - Group Critique

OUGD406 - Group Critique

Having completed the initial ideas part of the design process for each component of the project, a group critique was incredibly useful in getting feedback on what ideas should be taken forward how they could be developed. Some of these were obvious if there was one standout design however some ideas and feedback brought up were very informing.

Flag

Deciding on which flag to take forward was very straightforward, everybody liked the ‘Turn Me on Dead Man’ design, stating that all that needed too be changed was the typeface so that it was in the new modified Compacta Black typeface. While it is a concise design, it is very straightforward and it seemed like a better idea to either develop it or pick a more intricate design, however it was pointed out that flags don’t really need to be complex as they just rely on basic symbology and seeing as both the type and image are backed up by research, no development was necessary.

Object

While it was remarked all of the ideas for objects had potential, the general consensus was that the cereal box had the most potential because its the largest and therefore has the most room to experiment with. It was suggested the box be screen printed for the maximum quality of production and that the negative aesthetic which subverts the standard design of a cornflakes box should be carried forward as it is interesting to look at and is in keeping with the rest of the work. 

J-Card

The J-card was the thing which required the most development; after working on some variants for the long j-card displaying facts about each song, feedback indicated that although certain elements of it work really well such as the cover and the black and orange colours, such a large quantity of body text just made it too complicated and it didn’t need to be. From here it was proposed a combination of some of the J-card designs be created, picking the most successful parts of each one because the orange animal J-card design and the wizard of oz one got some good feedback. So in development of the J-card, the cover of the long fact J-Card will be kept and utilise the animal design on one side and try to incorporate the wizard of oz design on the other.