These first ideas for wireframes take Spotify’s existing app UX as a basis and builds upon it for these new features. While the design is a bit more visual and less structured, it could still do with an even greater departure from Spotify’s UX, whilst still retaining slight aspects of it to keep the brand continuity. A lot of the layouts created were fairly intuitive, perhaps this is down to being ‘digitally native’ - staring at a screen for however many hours a day allows you to be quite instinctive with what layout works best. The home page incorporates large images of the album covers to make the design a bit bolder and the personalised timeline page has a fairly sophisticated and visual UX in which you scroll down the timeline. The top bar of the UX was not used so that the pages felt a bit more open and free and less closed in and structured. Moving forwards, the design will get more and more exciting, colour and type will be employed as an element of personalisation to the application, corresponding to different styles of music; eg. Depending on most frequent style of music in your saved timeline the colour of the background or of the typography could change accordingly. Similarly, when the live videos are being played, people can comment and say things about the video while it’s playing, so the type could correspond to the music playing eg. If its a Jimi Hendrix concert, psychedelic type could be used.
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