The new rebrand for KCAW is a great example of simple design and visual elements coming together in an effective branding campaign. The posters which are minimal yet bold, display a large coloured letterform with the information over the top in the same legible and sturdy sans serif typeface. Despite this simplicity, the campaigns visual elements are still rooted in research and concept; the yellow and green colour palette are a reference to - ‘the punk spirit that burbled up in and around Kensington and Chelsea in the latter part of the mid-1970s’ while the posters showing zoomed in sections of those letterforms - ‘reflect the festival’s key values of encouraging the public to ’look more closely at art’’.
I really like the continuity and simplicity of this branding campaign, it makes me think that while I may make good poster designs, elements like type, colour and other visual devices need to be justified and rationalised, even doing so as simply as AH-KB did just makes the project that bit more concise and thought out. How can I rationalise my choices of colour in my posters? Are they based on the 3 primary colours to represent the potential for every other colour, symbolising the students potential? Can they be chosen specifically to maximise boldness?
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