OUGD404 - Design Development

OUGD404 - Design Development 

After choosing which designs to take continue with, further development was required. Every design decision needed to have reason and justification behind it and basic layouts needed to be altered to appear more intriguing and appealing. The use of typography needs to be bolder also.

Pablo Neruda

All the type on this cover is arranged to be expressive and less rational in movement; the intention behind this was to reflect Neruda’s poetry and the way he talks about nature, which is random and unpredictable in form and movement. It’s also evocative of smoke which ties in with the sensory theme of scent. Neruda’s name on the cover is almost personified and drips from the syringe; another design decision to increase the visual curiosity of the cover.

Leonard Cohen

The lines of tablature on the cover have been reduced to just two rather than four and increased in size. The typography sits on the lines of the tab depicting Cohen's musical expression of words and the tab lines have been neatened in to solid lines. The back text takes on more stimulating forms which were by inspired graphic notation of his song ‘Famous Blue Raincoat’ . The text on the spine almost vibrates as each letterform goes up and down in order, depicting notes on a tab but also a visualisation of sound. All of these factors attempt to depict the sensory theme of sound.

e.e. cummings

Probably the most convoluted and abstract of the covers, this design takes on the visual qualities of cummings’ ‘Poetry of the Eye’; The cover attempts to integrate the title and authors name, with the simple punctuation visualisation of one of his quotes. The interplay and layout of all pieces of type are random yet expressive in order to appear visually unconventional.