OUGD405 - Cell Phone Symphony - Evaluation

OUGD405 - Cell Phone Symphony - Evaluation

The outlines of this brief required the poster to suggest auditory experience and ideas of social and technological interaction; this poster adheres effectively to both of these parameters.

It suggests auditory experience by; using relevant imagery of musical notation and even utilises modified treble clef symbols as letter forms, demonstrating an unconventional yet harmonious layout and relationship of typography that imbues one with the sense of a multitude of signals and sounds interacting and finally the underlying dynamism of the poster, complemented by the warped grid background  suggests a certain level of auditory experience by deconstructing what would be a fairly flat composition and hinting at a multi sensory experience. 

This poster suggests social and technological interaction and communication by using fairly predictable imagery; a phone line pylon. However this imagery is made more exciting by the substitution of  phone cables for the lines on sheet music, making the composition more original and engaging. Another factor that suggests technological communication is the green colour palette, intended to mimic the colour of phone screens from the early 2000’s.

Ultimately this poster design is successful and effective, with some of the highlights being the choice of typography and its layout. Group critiques were a particularly effective way of assessing the state of the poster; informing the design process and streamlining its development and refinement with comments such as to change the colour scheme to one which contributed to the themes of the poster, and to change the background from being one spot colour in order to make the design more exciting. 

If this poster could be developed even further, there would be a couple of things worth exploring; one of the aims of the poster was to create a composition which pushes how dynamic a flat 2d typographical poster can be, and while this is achieved to a certain extent, this idea could be explored more extremely, perhaps by using physical process like collage or photography which utilise perspective and would genuinely make the poster look 3D. Another idea which would be interesting to develop more would be to try and create a whole typeface out of the treble clef symbol; while this could result in an abstract and unrefined typeface which would not add much more to the poster that simply using three letterforms doesn’t already achieve, it could could result in some unusual and contemporary typography which would make the poster more unique.