OUGD405 - Cell Phone Symphony - Final Outcome/Production

OUGD405 - Cell Phone Symphony - Final Outcome/Production

This poster design advertising Golan Levin’s ‘Cell Phone Symphony’ was designed to challenge the levels of movement and dynamism achievable in a 2d typographical composition, provide an exciting and impactful design and visually suggest auditory experience.

Though the composition adheres to a modular grid, the large heading typography adopts an irregular and distinct arrangement, comparable to the work of David Carson or Wolfgang Weingart. This in unison with its mix of colour and outlines, letterforms with extended stems and use of capitalised DIN Condensed Bold, visually evoke the idea of multiple sounds or signals being simultaneously played. This visual hint at auditory experience is complemented by the smaller Franklin Gothic Condensed Bold body text harmoniously aligning with the type and grid system.

The imagery of the composition effectively links the ideas of cellular communication and music through the substitution of phone lines for the lines on sheet music. It also imbues a level of movement to the composition through the curved lines wrapping around the page. Sound and music are again communicated, this time with the musical notes and onomatopoeic ‘rings’ sitting on the lines.

The background colour palette was chosen to echo the colour of the screens of phones from the early 2000’s which would have been used in Cell Phone Symphony. The warped background grid, which adds another level of dynamism to the composition, was a suggestion from a group critique, it occupies a slightly darker hue then the background in order to not distract from the foreground imagery which it would do with a brighter colour.