Believe it or not, due to feedback from the creative ad tutor, the idea has changed again. This time it’s reverted back to ‘Witness the Future’. Having already come up with some ideas for this, it’s not too bad, but this module has certainly taught me a lot about the collaboration process, especially with advertisers.
The idea was on the right tracks with the last set of initial ideas but it needed more to conceptually link with the design:
- The phrase witness the future is directly talking to the creative industry, how can this be conveyed, is the copy separated in the poster? or does look different?
- Postage stamp - like a message being sent.
- Type saying ‘witness the future’ is very intricate or unusual, demonstrating how that type is meant specifically for the industry.
- The phrase witness the future is saying the lau students work is the future because it’s so good, how can the poster convey this idea of the future?
- Futuristic type?
- Retro sci fi aesthetic
- Dystopian
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