Research - Design Projects and Architecture

Pavillion Studios - U-P

Melbourne based design studio U-P push the boundaries about applying design and take on a wide range of projects, from publications to environment design and instillations. They recently took on a project to create the visual identity for Pavilion Studios who act as a home for “local artists, designers and other great thinkers in Canberra. They decided to focus on environment, specifically Studio Pavillion’s building and created an integrated campaign, illustrating and emphasising the buildings architectural quirks. 

44 Low-Resolution Houses - Studio Lin

New York based design studio; Studio Lin recently put on an exhibition called 44 LowResolution Houses which investigates the architectural and social nature of housing by displaying 44 scale models of houses next to 44 scale models of architecture offices. The show explores the cultural phenomenon around the idea of a house, both as an existentially significant symbol and an increasingly desirable design object and how the house forms an element of someones identity. The simple monochrome promotional material and publication show architectural sketches, simple floor plans and photos of the models. 

I like the idea of looking at the concept of a home in a more architectural sense and the way that Studio Lin represents it as a part of someones identity, because for all students, what uni they go to is a big part of their identity. I want to move away from traditional sense of looking at a house because it’s just clichéd and won’t look good just putting a picture of a house on posters. Below you can see images of what my creative ad collaborators sent me, this is exactly what I’m not going to do. Focusing on architecture and identity, I am going to generate some ideas on how I can create a bold visual identity.