Yet again the idea for the creative ad collaboration has been changed. ‘Home is where the art is’ is now the line of copy, it suggests that LAU is the home of art and refers back to it being the only specialist arts uni in the north of England. Obviously being a bold graphic design campaign is still part of the brief, so the research and ideas to that degree can still be applied, but now it’s about applying ideas of it being a home.
My creative ad collaborators had the idea to have framed pictures on the poster, maybe on a mantel piece, which could have students work in or maybe type/copy for the ad. While this idea doesn’t really scream bold contemporary design, it could be tried out with a fresher more modern twist. When thinking about the idea of a house, and trying to make the idea look good, I’m tempted to look more fundamentally at shape and form, using geometric shapes to suggest the building blocks of a house. I could use architecture as contextual research and a way to generate ideas. I also think a very structured grid system would support this idea.
No comments:
Post a Comment