After completing the initial designs, there was then some discussion about the final copy and whether it needed to be changed, again. Despite this, the initial designs don’t need to be completely changed, just the copy. The question over the copy was that it was too long, also one of the creative ad collaborators was keen to do a visual device where ‘WTF’ is displayed which is an acronym for ‘witness the future’. The options at this point are:
- Shorten the copy
- Split the copy in two, and do two different posters as variants
- Do the ‘WTF’ acronym
- Just put ‘Witness the Future’
I did some designs with some of these changes to the copy to show my creative ad collaborators. At this point its not really ideal to be having to keep changing the copy so close to when it needs to be finished, but I will keep developing the poster designs because the theme and idea will still be the same.
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