Witness the Future - Development

With a more developed idea picked for the poster, one of the first big developments was changing the pattern/imagery; instead of the wavy pattern, the irregular hexagonal shape of the LAU logo was used as an outline and random patterns of it were created. This felt more sci-fi, being reminiscent of retro graphics on monitors in movies such as Blade Runner or 2001: A Space Odyssey and the outlined shapes had more visual consistency with the grid on the poster. It also reinforces LAU as a brand more. 

From here, designs were created for the other two deliverables of the project; the a6 flyer and the 4 panels of the sign outside The design did not deviate too far from that of the poster, so that the visual identity had continuity. The a6 flyer was done in landscape specifically so that on the side with the ‘WTF’ on, it could be bigger, more noticeable and ultimately more impactful, designs were experimented with, with the hexagon pattern on this side but ultimately the larger impactful ‘WTF’ worked best. The other side replicates a similar grid to the poster and has the info on it as well as the Witness the Future block of copy used in previous designs. A few ideas were made for the 4 panels of the signage, but ultimately it was kept simple with the show name on the outward facing panel so that people see it the most when walking by, patterns on either side of that, and the block of copy on the other side. 

After meeting with the creative ad collaborators, they came up with a few little changes which were the final developments to the designs. The purple hue used was changed to more of a pink hue so that the designs were a bit more readable and contrasted the black background, pink is also the primary colour of the LAU logo and visual identity so that reinforced the brand more. The hexagons on the poster were shifted around and played with a bit more just to find a harmonious layout for them and this overlapping shape motif was reflected more in the 4 panel sign with he borders removed from panel and more shapes added so they overlap onto other panels, creating a more fluid and integrated piece of static advertising.