Poster - This poster achieves a bold eye catching design through the contrast of a bright pink on a black background, bold typography which has a clear hierarchy (WTF appears largest and in white so its instantly noticeable and grabs peoples attention) and large geometric outlined shapes which add to the intricacy and theme of the design while still giving the composition that element of white space at the top. A Sci - Fi design theme is achieved through the use of a stylised typeface (Kallisto), a pink/purple on black colour scheme referencing Penguin Book’s sci-fi collection and geometric shapes reminiscent of monitor graphics in retro sci-fi movies which along with the pink/purple hue, also reinforce LAU as a brand.
Flyers - The design for the flyers uses the same sci-fi style, structured grid and pink colour. On the first side, ‘WTF’ stands out big and bold in pink to grab attention, with ‘witness the future’ underneath to clarify the acronym. On the back the information and copy fits into a grid, with a small logo shape fit into a square of the grid to add that sci-fi complexity and to keep the continuity between the other touchpoint which use the shape.
Signs - The signs abide by the same aesthetic, again using the ‘WTF’ as an attention grabbing tool. It was important to consider which panels are positioned where on the sign, for the main ‘WTF’ panel to have the most effect, it should be faced outward away from the college to maximise the amount if people that see it. The shapes overlap each other and edge onto the two panels with information on to create a fluid pattern that wraps around the whole display.
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