I started developing my logo for the Synthetic Hearts Wedding Chapel. The original typography and banner I had worked well in conveying a futuristic wedding chapel, with a contrast of contemporary type, with banners and a high contrast serifed font. However thinking about the functionality of the logo, it needs to be simpler in oder to work on a smeller scale. So the first thing I did was change the type so that it's all Titling Gothic, I then decided to really emphasise this robot/futuristic vibe by changing the hearts to pixelated hearts. Lastly I just experimented with how far I could go simplifying the design down, removing the robot heads, using just the initials and then finally just the hearts. I think for the full logo, I will do the robot heads, with the pixelated hearts and Titling Gothic as the typeface, however I think just using the pixelated hearts is quite a good simple logo, perhaps this could be used on the back cover or on the front of the box that I will package it in.
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