This developed design combines the successful elements from each of the initial ideas. From the first design, it takes the muted colour palette and the 3d drop shadow text boxes. From the second design, it takes the gradients and the geometric shapes. From the 3rd design it takes the logo and the typeface and from the 4th design it takes this idea of putting text in banners/boxes, uses a similar simple layout, and full bleed images will also be incorporated. For this design I completed the intro paragraph and contents to really get a feel for what it’ll actually look like. I think all the combined aspects from the initial ideas work really well together in this developed design. I like the simplicity of the layout of the cover, simply having the logo in a box in the corner, and the gradients just make it look that bit more futuristic. I also think the muted colour palette works really; I want to incorporate more geometric shapes into some of these pages, in a limited colour palette with outlined shapes and type I think the design will look very structured and mechanical. Moving forward and designing the rest of the pages, I want to be wary of the overall aesthetic - if some pages are very basic with geometric shapes and some have full bleed images on, the continuity of the design may not work as well, but I think if I get an even amount of both in the publication it will be fine, and will vary the content enough for the brochure to be more exciting to look through.
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