Studio Brief 2 - Logotype
For studio brief 2 we have to
comprise a set of 5 logotypes as a
rebrand for the exhibition or artist we produced work about at the Yorkshire
Sculpture Park. Again we may only use Vignelli's six typefaces. The fact that
we are producing logotypes and not logos means the form of the logo may only be
comprised from the structure of the font, this may make it difficult to produce
something at first, however we may develop the logotypes in a more abstract
manner in order to visually represent the artist or exhibit so ultimately once
I have a good idea it shouldn't be a problem.
My initial research will mostly
be about Rana Begum, the curator of the exhibit, and her reasoning and inspiration
for the exhibit. Visually I shouldn't find it too hard to represent this in my
logotypes as her work is very similar to that in the exhibit, so I can use
geometric alterations of the letterforms and also make them look fairly
optical. I also think I may try and create
a 3D logotype to represent the inspiration she takes from sculpture and
architecture. My work on the previous brief may have some good reference points
for this.
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